Recipe for Persuasion

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Recipe for Persuasion

Recipe for Persuasion

  • Author : Sonali Dev
  • ISBN :
  • Category : Fiction
  • Publisher : HarperCollins
  • Pages : 448
  • Release Date : 2020-05-26

From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.

Award-winning author Sonali Dev launches a new series about the Rajes, an immigrant Indian family descended from royalty, who have built their lives in San Francisco... It is a truth universally acknowledged that only in an overachieving Indian American family can a genius daughter be considered a black sheep. Dr. Trisha Raje is San Francisco’s most acclaimed neurosurgeon. But that’s not enough for the Rajes, her influential immigrant family who’s achieved power by making its own non-negotiable rules: · Never trust an outsider · Never do anything to jeopardize your brother’s political aspirations · And never, ever, defy your family Trisha is guilty of breaking all three rules. But now she has a chance to redeem herself. So long as she doesn’t repeat old mistakes. Up-and-coming chef DJ Caine has known people like Trisha before, people who judge him by his rough beginnings and place pedigree above character. He needs the lucrative job the Rajes offer, but he values his pride too much to indulge Trisha’s arrogance. And then he discovers that she’s the only surgeon who can save his sister’s life. As the two clash, their assumptions crumble like the spun sugar on one of DJ’s stunning desserts. But before a future can be savored there’s a past to be reckoned with... A family trying to build home in a new land. A man who has never felt at home anywhere. And a choice to be made between the two.

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In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

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"Incense and Sensibility is a tender, well-crafted novel, as much about finding purpose as it is about falling in love. Dev writes with such rare empathy and humor that I often found myself holding my breath on one page only to be giggling by the next. This is the kind of book you finish with a whole-body, happy sigh and a warm ache in your chest where the characters will live on. Yash and India’s story will stick with me for a long time.”— Emily Henry, New York Times bestselling author of Beach Read Yash Raje, California’s first Indian-American gubernatorial candidate, has always known exactly what he wants—and how to use his privileged background to get it. He attributes his success to a simple mantra: control your feelings and you can control the world. But when a hate crime at a rally critically injures his friend, Yash’s easy life suddenly feels like a lie, his control an illusion. When he tries to get back on the campaign trail, he blacks out with panic. Desperate to keep Yash’s condition from leaking to the media, his family turns to the one person they trust—his sister’s best friend, India Dashwood, California’s foremost stress management coach. Raised by a family of yoga teachers, India has helped San Francisco’s high strung overachievers for a decade without so much as altering her breath. But this man—with his boundless ambition, simmering intensity, and absolute faith in his political beliefs—is like no other. Yash has spent a lifetime repressing everything to succeed, including their one magical night ten years ago—a too brief, too bright passion that if rekindled threatens to destroy the dream he’s willingly shouldered for his family and community . . . until now.

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1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken.

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Emma gets a fresh Indian-American twist from award-winning author Sonali Dev in her heartwarmingly irresistible Jane Austen inspired rom com series. No one can call Vansh Raje’s life anything but charmed. Handsome—Vogue has declared him California’s hottest single—and rich enough to spend all his time on missions to make the world a better place. Add to that a doting family and a contagiously sunny disposition and Vansh has made it halfway through his twenties without ever facing anything to throw him off his admittedly spectacular game. A couple years from turning forty, Knightlina (Naina) Kohli has just gotten out of a ten-year-long fake relationship with Vansh’s brother and wants only one thing from her life…fine, two things. One, to have nothing to do with the unfairly blessed Raje family ever again. Two, to bring economic independence to millions of women in South Asia through her microfinance foundation and prove her father wrong about, well, everything. Just when Naina’s dream is about to come to fruition, Vansh Raje shows up with his misguided Emma Project... And suddenly she’s fighting him for funding and wondering if a friends-with-benefits arrangement that’s as toe-curlingly hot as it is fun is worth risking her life’s work for.

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At twenty-seven, Anne Elliot is no longer young and has few romantic prospects. Eight years earlier, she had been persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortunenor rank. What happens when they encounter each other again is movingly told in Jane Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, but, above all,it is a love story tinged with the heartache of missed opportunities.

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"An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't). . . . The next timeyou wonder what possessed you to pay $50 for a medallioncommemorating the series finale of Friends, you'll know where toturn." --Slashdot.org "If you're like most people, you think advertising and marketingwork--just not on you. Robert Levine's The Power of Persuasiondemonstrates how even the best-educated cynics among us can bevictimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--toarm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in manyrealms of your life." --Philip Zimbardo former president, American PsychologicalAssociation

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Puffin Plated: A Book-to-Table Reading Experience A deluxe, full-color hardback edition of the perennial Jane Austen classic featuring a selection of recipes for tea-time treats by the one and only Martha Stewart! Have your book and eat it, too, with this clever edition of a classic novel, featuring delicious recipes from celebrity chefs. In this edition of Jane Austen's regency classic Pride and Prejudice, plan a fancy tea party or book club gathering with recipes for sweet confections and pastries. From maple glazed scones and delicate sugar and spice cake, to berry tartlets and French macaroons. Bring your friends and family together with a good meal and a good book! Book includes full, unabridged text of Jane Austen's Pride and Prejudice, interspersed with recipes, food photography, and special food artwork.

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“An impressive debut . . . Vibrant and exuberantly romantic, Affair is chock full of details that reflect India’s social and cultural flux.”—NPR.org Mili Rathod hasn’t seen her husband in twenty years—not since she was promised to him at the age of four. Yet marriage has allowed Mili a freedom rarely given to girls in her village. Her grandmother has even allowed her to leave India and study in America for eight months, all to make her the perfect modern wife. Which is exactly what Mili longs to be—if her husband would just come and claim her. Bollywood’s favorite director, Samir Rathod, has come to Michigan to secure a divorce for his older brother. Persuading a naïve village girl to sign the papers should be easy for someone with Samir’s tabloid-famous charm. But Mili is neither a fool nor a gold-digger. Open-hearted yet complex, she’s trying to reconcile her independence with cherished traditions. And before he can stop himself, Samir is immersed in Mili’s life—cooking her dal and rotis, escorting her to her roommate’s elaborate Indian wedding, and wondering where his loyalties and happiness lie. Heartfelt, witty, and thoroughly engaging, Sonali Dev’s debut is both a vivid exploration of modern India and a deeply honest story of love, in all its diversity. “Deeply-felt emotions that will keep readers turning the pages.”—Susan Elizabeth Phillips, New York Times-bestselling author “Debut author Sonali Dev writes a beautiful love story in A Bollywood Affair . . . One of the best romances I’ve read this year.”—USA Today

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The author who is “unparalleled in the world of romantic fiction” beautifully evokes all the complexities of modern-day India—and the human heart (Kristan Higgins). Her name means “miracle” in Sanskrit, and to her parents, that’s exactly what Kimaya is. The first baby to survive after several miscarriages, Kimi grows up in a mansion at the top of Mumbai’s Pali Hill, surrounded by love and privilege. But at eleven years old, she develops a rare illness that requires her to be confined to a germ-free ivory tower in her home, with only the Arabian Sea churning outside her window for company . . . until one person dares venture into her world. Tasked at fourteen years old with supporting his family, Rahul Savant shows up to wash Kimi’s windows, and an unlikely friendship develops across the plastic curtain of her isolation room. As years pass, Rahul becomes Kimi’s eyes to the outside world—and she becomes his inspiration to better himself by enrolling in the police force. But when a life-saving heart transplant offers the chance of a real future, both must face all that ties them together—and all that keeps them apart . . . Praise for Sonali Dev and A Change of Heart “In Dev’s seductive and complex story of love lost and then found, one layer of mystery leads to the next . . . Will hold a permanent place in readers’ hearts.” —Publishers Weekly (starred review) “Mystery, adventure, and romance are spiced with Bollywood glamour in this heart-stopping novel . . . Riveting.” —Kirkus Reviews (starred review)

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“The modern Indian-American setting offers a glimpse of a rich culture . . . A bright, beautiful gem” from the bestselling author of A Bollywood Affair (Kirkus Reviews, starred review). Ria Parkar is Bollywood's favorite Ice Princess—beautiful, poised, and scandal-proof—until one impulsive act threatens to expose her destructive past. Traveling home to Chicago for her cousin's wedding offers a chance to diffuse the coming media storm and find solace in family, food, and outsized celebrations that are like one of her vibrant movies come to life. But it also means confronting Vikram Jathar. Ria and Vikram spent childhood summers together, a world away from Ria's exclusive boarding school in Mumbai. Their friendship grew seamlessly into love—until Ria made a shattering decision. As far as Vikram is concerned, Ria sold her soul for stardom and it's taken him years to rebuild his life. But beneath his pent-up anger, their bond remains unchanged. And now, among those who know her best, Ria may find the courage to face the secrets she's been guarding for everyone else's benefit—and a chance to stop acting and start living. “Heartrendingly beautiful . . . [a] vivid depiction of two individuals, surrounded by the rich and engaging pageantry of evocative Indian culture, who struggle to reach each other despite past hurts.” —Fresh Fiction Praise for Sonali Dev's A Bollywood Affair “A fresh new voice.” —Susan Elizabeth Phillips, New York Times bestselling author “Deeply romantic and emotional, with characters I fell in love with . . . simply unputdownable.” —Nalini Singh, New York Times bestselling author “The characters are so richly drawn, the writing is utterly breathtaking.” —Kristan Higgins, New York Times bestselling author

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It's time to diversify your reading list. This richly illustrated and vastly inclusive collection uplifts the works of authors who are often underrepresented in the literary world. Using their keen knowledge and deep love for all things literary, coauthors Jamise Harper (founder of the Diverse Spines book community) and Jane Mount (author of Bibliophile) collaborated to create an essential volume filled with treasures for every reader: • Dozens of themed illustrated book stacks—like Classics, Contemporary Fiction, Mysteries, Cookbooks, and more—all with an emphasis on authors of color and own voices • A look inside beloved bookstores owned by Black, Indigenous, and People of Color • Reading recommendations from leading BIPOC literary influencers Diversify your reading list to expand your world and shift your perspective. Kickstart your next literary adventure now! EASY TO GIFT: This portable guide is packed with more than 150 colorful illustrations is a perfect gift for any booklover. The textured paper cover, gold foil, and ribbon marker make this book a special gift or self-purchase. DISCOVER UNSUNG LITERARY HEROES: The authors dive deep into a wide variety of genres, such as Contemporary Fiction, Classics, Young Adult, Sci-Fi, and more to bring the works of authors of color to the fore. ENDLESS READING INSPIRATION: Themed book stacks and reading suggestions from luminaries of the literary world provide curated book recommendations. Your to-read list will thank you. Perfect for: bookish people; literary lovers; book club members; Mother's Day shoppers; stocking stuffers; followers of #DiverseSpines; Jane Mount and Ideal Bookshelf fans; Reese's Book Club and Oprah's Book Club followers; people who use Goodreads.com; readers wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons

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When A-List movie star Jason Sherwood returns to the hometown that once rejected him, he has one goal in mind: Getting revenge on the woman who broke his heart so many years ago. But when he discovers his assumptions about her were wrong, he only wants to win her back. Hopefully, it’s not too late. Gina Fox has always pined for her high school lover…and now he has returned, turning her world upside down. But life isn't as simple now as it was then. And she can’t get over the fact that Jason walked away from her without a word. When he launches a sultry seduction, she tries, with everything in her, to resist…because at his core, Jason is nothing but heartbreak on a stick.

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"A sweet story of finding love where you least expected to. A romp through New York City with fresh immigrant eyes. Kiran and Nash's journey to learning to see themselves and others across boundaries and preconceived notions will warm your heart."—Sonali Dev, author of Recipe for Persuasion She's determined to be the perfect daughter, until she meets the perfect guy... Kiran Mathur knows firsthand how dangerous love can be. After all, her sister's marriage in India nearly destroyed Kiran's family. So she's decided to redeem romance herself—by not falling for anyone who might disappoint her parents. That is, until she meets her new neighbor Nash Hawthorne. Nash is a dedicated doctor and committed to being alone. His family life has taught him the inevitability of abandonment, and he isn't ready to question his beliefs. But in spending time with Kiran, he starts to experience emotion he's never felt before. For both, love feels like a risk. But when the future only starts to make sense with each other, it might be time to follow their hearts... Praise for Love, Chai, and Other Four-Letter Words: "LOVE, CHAI, AND OTHER FOUR LETTER WORDS is a delight... As warm and comforting as perfect masala chai."—Farah Heron, author of Accidentally Engaged "Captivating."—Library Journal, STARRED Review "Not-to-be-missed."—Booklist, STARRED Review

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It's time to diversify your reading list. This richly illustrated and vastly inclusive collection uplifts the works of authors who are often underrepresented in the literary world. Using their keen knowledge and deep love for all things literary, coauthors Jamise Harper (founder of the Diverse Spines book community) and Jane Mount (author of Bibliophile) collaborated to create an essential volume filled with treasures for every reader: • Dozens of themed illustrated book stacks—like Classics, Contemporary Fiction, Mysteries, Cookbooks, and more—all with an emphasis on authors of color and own voices • A look inside beloved bookstores owned by Black, Indigenous, and People of Color • Reading recommendations from leading BIPOC literary influencers Diversify your reading list to expand your world and shift your perspective. Kickstart your next literary adventure now! EASY TO GIFT: This portable guide is packed with more than 150 colorful illustrations is a perfect gift for any booklover. The textured paper cover, gold foil, and ribbon marker make this book a special gift or self-purchase. DISCOVER UNSUNG LITERARY HEROES: The authors dive deep into a wide variety of genres, such as Contemporary Fiction, Classics, Young Adult, Sci-Fi, and more to bring the works of authors of color to the fore. ENDLESS READING INSPIRATION: Themed book stacks and reading suggestions from luminaries of the literary world provide curated book recommendations. Your to-read list will thank you. Perfect for: bookish people; literary lovers; book club members; Mother's Day shoppers; stocking stuffers; followers of #DiverseSpines; Jane Mount and Ideal Bookshelf fans; Reese's Book Club and Oprah's Book Club followers; people who use Goodreads.com; readers wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons

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Social Welfare Policy Analysis and Choices gives you a thorough introduction to social welfare policy analysis. The knowledge you’ll gain from its pages will enable you to understand and evaluate individual policy issues and choices by exploring the possible choices, the effects and implications of each alternative choice, and the factors that influence each choice. Social Welfare Policy Analysis and Choices provides frameworks for making basic social policy choices and applying them to specific instances. You’ll find its depth of insight into the larger framework in which social policy decisions are made--beliefs, values, and interests--and its historical perspective on current “new” issues unique and invaluable. The book’s approach is to develop a framework for looking at the underlying issues, ideologies, social and economic forces, culture, and institutionalized inequalities that are constant within this changing mass. Specifically, Social Welfare Policy Analysis and Choices provides frameworks for looking at beliefs about: human nature the nature of society ways of thinking values and the moral and ethical implications of those values roots of those values in religion, culture, historical traditions, myths, and rationalized self-interests The insight offered in Social Welfare Policy Analysis and Choices will allow you to determine your own positioning; understand for strategic purposes what direction opponents, potential allies, and others are coming from; and develop a priorities perspective to guide compromises when the optimum policy is not attainable.

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This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

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Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes: Social vs. cognitive processes of social influence: cooperation vs. antagonism Majority and minority influence: a singular or a dual socio-psychological process? Conversion vs appropriation of minority ideas Different meta-theoretical considerations underlying social influence research New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions. By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.

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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

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Three complete Plato dialogues - Euthyphro, Meno, Republic Book I - in a fresh English translation, with extensive commentary and original illustrations. "Reason and Persuasion" is suitable as an introductory textbook or for more advanced students of Plato and philosophy. The fourth edition is substantially revised, extended and improved. "There is no dearth of textbooks offering an introduction to Plato's thought, but Holbo's stands apart in the scope of its introductory material and its user-friendly style ... The colloquial yet accurate translation by Belle Waring serves to reduce the distance between the student and the world of the dialogues ... Holbo's commentaries on these three dialogues serve to situate them both as individual works and also as parts of Plato's overall project of showing the problems of persuasion divorced from reason. Rather than taking a strictly scholarly approach the author has made clear the relevance of these texts for questions even non-philosophers should find worth asking. For instructors seeking an introductory text for first time readers of Plato, Holbo's book is worthy of consideration." Notre Dame Philosophical Reviews (review of the 3rd edition)

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This book discusses critical thinking as a tool for more compassionate leadership, presenting tried and tested methods for managing disagreement, for anticipating and solving problems, and for enhancing empathy. Employing a lighter tone of voice than most management books, it also shows how and when less-than-rational mechanisms such as intuition and heuristics may be efficient decision-making tools in any manager’s toolbox. Critical thinking is useful for analyzing incoming information in the context of decision-making and is crucial for structuring outgoing information in the context of persuasion. When trying to convince a client to buy a service, an executive board to fund a project, or a colleague to change a procedure, managers can use the simple step-by-step guides provided here to prepare for successful meetings and effective pitches. Managerial thinking can be steadily improved, using a structured process, especially if we learn to think about our thinking. This book guides current and would-be managers through this process of improving and metathinking, in connection with decision-making and persuasion. Using examples from business, together with research insights from Behavioral Economics and from Management and Organizational Cognition, the author illustrates common pitfalls like hidden assumptions and cognitive biases, and provides easy-to-use solutions for testing hypotheses and resolving dilemmas.

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Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

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This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

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Blasting clichéd career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system. Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket. No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another—including his corporate career, his inventions, his investments, and his two restaurants—into something good and lasting. There’s a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance: • Goals are for losers. Systems are for winners. • “Passion” is bull. What you need is personal energy. • A combination of mediocre skills can make you surprisingly valuable. • You can manage your odds in a way that makes you look lucky to others. Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: “This is a story of one person’s unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me.”

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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

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An edited collection describing key issues in supporting literacy development, this book helps to 'unlock' the mysteries behind helping children learn to read, write, speak and listen. It explores ways to help children develop their skills in literacy, thinking and learning, and shows how literacy teaching can be used creatively and imaginatively with children of all ages and abilities. The new edition of this well-known text: reflects the importance of creativity and the new Primary Strategy offers approaches to teaching literacy that accord with and beyond the literacy hour includes coverage of the Foundation Stage curriculum in every chapter covers the inclusion agenda and supporting EAL pupils highlights the importance of popular culture and visual literacy in children's lives. Interweaving pedagogy with theory and practical suggestions, this book is firmly based in classroom and academic research to support both trainee and practising teacher in the realities of teaching and learning in literacy.

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``يحتوي هذا الكتاب على العناوين الآتية:The Outhor and her work - The Text - Chapter Summaries and Glossaries - Irony and humour - Characterisation - Anne Elliot - Frederick Wentworth - Elizabeth Elliot - Sir Water Elliot - Mrs Mary Musgrave - Lady Russell``

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The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want". This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get what they want. In his book, the author explains how persuasion can and must be used to create win-win situations for everyone involved. This is a key distinction between manipulation and persuasion. Manipulative techniques never result in a lasting relationship, whereas those relationships based on the use of persuasion do endure. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Persuasion" and discover how you can master the art of persuasion and start getting what you want.

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"Geoff Burch is the master of persuasion" —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

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Beyond Persuasion is the first systematic, multi-administration study of presidential power and influence. Moving beyond Richard Neustadt’s Presidential Power, this book offers a model of presidential power that incorporates personal bargaining effectiveness with the structural imperative of efficient White House organization. Drawing upon a systematic analysis of presidents from Johnson to Reagan, Kerbel finds common patterns of organizational structure and bargaining behavior in their successful domestic policy initiatives. The path to power is detailed through comparative insights on the Carter and Reagan administrations, which prove to be remarkably similar in critical respects despite popular perceptions to the contrary. Kerbel then considers the relative importance of presidential behavior to contextual factors beyond the president’s control, offering insight into the way changes in economic and political conditions have hampered or improved recent presidential efforts, despite presidential attempts to organize and persuade. Analysis includes the first year of the Bush administration, and the possibilities for power in the contemporary presidency are discussed.

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Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.

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This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank.

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Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

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Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. SPECIAL OPERATIONS COMMAND and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.

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Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.

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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

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Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with - and responding in an appropriate manner

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Across early modern Europe, men and women from all ranks gathered medical, culinary, and food preservation recipes from family and friends, experts and practitioners, and a wide array of printed materials. Recipes were tested, assessed, and modified by teams of householders, including masters and servants, husbands and wives, mothers and daughters, and fathers and sons. This much-sought know-how was written into notebooks of various shapes and sizes forming “treasuries for health,” each personalized to suit the whims and needs of individual communities. In Recipes and Everyday Knowledge, Elaine Leong situates recipe knowledge and practices among larger questions of gender and cultural history, the history of the printed word, and the history of science, medicine, and technology. The production of recipes and recipe books, she argues, were at the heart of quotidian investigations of the natural world or “household science”. She shows how English homes acted as vibrant spaces for knowledge making and transmission, and explores how recipe trials allowed householders to gain deeper understandings of sickness and health, of the human body, and of natural and human-built processes. By recovering this story, Leong extends the parameters of natural inquiry and productively widens the cast of historical characters participating in and contributing to early modern science.

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